Book Now

The Glow-up studio: from DIY to Premium

A 6-week brand transformation designed to help your business look as professional as the work you already deliver.

Learn more

THE GLOW-UP STUDIO

You've outgrown your DIY branding, your business deserves to catch up.

You’ve worked hard to build your business. You’ve refined your services, gained experience, and grown your confidence. But somewhere along the way, your branding got left behind.

Maybe your logo no longer reflects the quality of your work. Maybe every new flyer, social post or brochure feels like you’re starting from scratch. Or maybe your business has evolved, but you’re not sure how to communicate that visually.

That’s where I come in.

Together, we’ll uncover what makes your business different, who you’re trying to connect with, and what you want people to feel when they come across your brand. From there, we’ll create a visual identity that’s more than just beautiful—it becomes a tool that helps your business communicate clearly, build trust and show up with confidence.

Solve your branding struggles
in 4 simple phases:

discover

Together, we uncover the heart of your business – your goals, audience and personality – so we can build a brand that's rooted in purpose and designed to grow with you.

define

We shape a clear visual direction with strategy, moodboards, and creative concepts that align with your vibe and your vision.

design

Here is where the magic happens: translating strategy into visuals with a bold, cohesive brand identity that looks like you and works hard for your business.

deliver

You walk away with a ready-to-use brand, clear guidelines, and the confidence to show up consistently – plus support from me post-launch while you step into your next chapter.
glow me up
✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨

Premium, Trust-Building Value Breakdown

What your investment really delivers

Investing in branding isn’t a luxury – it’s the foundation of how your business shows up and scales. The difference between being overlooked and being taken seriously. Here’s what’s built into your Glow-Up Studio package, and why it matters:

A brand built with intention

Every decision is backed by strategy so your business communicates clearly and confidently.

Everything you need to launch

You'll walk away with the essential assets needed to confidently introduce your new brand to the world.

Confidence across every touchpoint

From social media to print, your business will feel consistent wherever people discover you.

A brand that grows with you

Rather than creating something you'll outgrow in two years, we'll build a foundation your business can continue building on.

When you have
'The Glow-Up Studio: DIY to Premium Package',
you'll be able to...

Stand out with purpose

Every element of your brand is designed intentionally, so you're remembered for the right reasons—not just because you have a pretty logo.

Communicate with clarity

Your branding will finally reflect the quality of your work, making it easier for potential clients to understand who you are, what you do and why they should choose you.

Build trust from the first impression

A cohesive, professional brand helps create confidence before you've even had your first conversation.

Show up consistently

From social media to proposals and printed collateral, you'll have a brand that feels connected wherever your audience finds you.

✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨ ATTRACT DREAM CLIENTS WITH CONFIDENCE ✨ FROM DIY TO PREMIUM IDENTITY ✨ BRANDING THAT MAKES YOU GLOW ✨

Why me?

My role isn’t just to create something beautiful – it’s to understand what your business is trying to achieve first. Whether that’s attracting a different type of client, launching a new service or finally feeling confident putting yourself out there, every design decision should support that bigger goal.

 

With over 10 years of experience working across advertising agencies, in-house studios and alongside 100+ small business owners, I’ve learnt that great branding isn’t about following trends – it’s about creating something that’s intentional, authentic and built around your business. Every project is backed by strategy, so your brand doesn’t just look good – it communicates clearly, builds trust and grows with you.

An investment today for the brand you’ll grow into tomorrow.

Your brand isn’t just about looking good – it’s about positioning your business to claim bigger opportunities, attract higher-paying clients, and give you the confidence to grow without limits.

Because I work closely with every branding client from strategy through to launch, I intentionally limit my calendar to just two brand projects each month. If you’re hoping to launch by a particular date, I recommend getting in touch early so we can reserve your place.

Only TWO brand projects are offered each month. Secure yours NOW.

I'm ready for my glow-up

Don't just take my word for it, take theirs:

Natasha & Steven - my clients over at Popii, who create Portuguese tarts in Perth

STEVEN & NATASHA

"She didn’t just design a logo – she gave our brand a story our customers can connect with."

It was a pleasure working with Mel. Mel was always friendly and professional. She took the time to understand our vision for our business and was able to capture our vision in her designs. With all her designs that she did for us she linked the designs and colours to a deeper connection and created a meaning behind the design. Through this we were able to identify and fall in love with the brand, and we think our customers will be able to identify with the brand.

@trypopii

Kirsten - a Shopify web designer who got in touch with my for branding services.

KIRSTEN

"I knew rebranding would change the game – but I never expected the demand it sparked."

I had a fabulous experience working with Mel on my recent rebrand. I didn't have a clear vision on what exactly I wanted when I reached out to Mel, I just knew what I definitely didn't want. Through trusting Mel's creative process and expertise, the end result was better than I had imagined. Mel was organised, communicated well throughout the entire process and most importantly, was patient with my indecisiveness which was greatly appreciated! I knew rebranding would change the game for my business, but I never could have anticipated the demand it has sparked. I'd highly recommend working with Mel on your next creative project. Thanks again Mel!

@kirsten.onecirclestudio

Niav - located in Croatia is a coach, content creator and social media manager

NIAV

"From ideas in my head to branding that lights me up—Mel nailed my rebrand."

Ahhhh MEL! Thank you SO much for taking the ideas in my head and creating the most beautiful, fun and aligned branding for my rebrand! I love your branding and knew you'd be the perfect designer for my rebrand. I was filled with excitement and anticipation for the concept reveal meeting and was overwhelmed with the amazing concepts and different directions and visions you created. I'm so thrilled with the final result and my branding genuinely makes me happy every time I see it. I'm so excited to see where my new branding takes my biz! Thank you again.

@thecontenttraveller

the things you really want to ask:

Frequently Asked Questions (FAQ)

I work with businesses that have outgrown DIY design and need creative that reflects where they’re headed. From service-based businesses and trades to healthcare, retail, hospitality and creative industries, my clients all have one thing in common – they’re ready to show up more professionally and communicate with confidence.

Absolutely! Most of my clients are remote — we’ll video call, email, and voice-note our way through. The vibes travel.

Depending on your package (and additions), most projects take 4–6 weeks from start to finish. Enough time for thought, intention and magic — but not so long you forget what we’re doing.

I usually book 1–2 months in advance so if you’re even thinking about a rebrand soon, it’s worth enquiring now. Your future self will thank you.

Nope! I only take on 2 branding clients per month — no juggling, no rushing, no disappearing acts. When we work together, you get my full creative brain, 1:1 attention, and a brand experience that’s personal, collaborative and actually fun. Your brand isn’t an afterthought — it’s a priority (and yes, I’ll treat it like it’s my own baby).

Yep! Payments are broken into two parts. There is a 50% non-refundable deposit that needs to be paid up front in order to secure your booking, and the 50% remainder is paid when the project is complete.

Feeling seen? Good.

Now let’s turn that “someday” brand into something real.

book a free discovery call