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White Chalk Road business cards and custom SEO sticker collection designed by Melissa Gouw Designs

White Chalk Road

Wild Hare Ceremonies

CandleArtra

Melissa & Benjamin

Beau’s Real Fruit Ice Cream

Colourful brand identity designed for Perth photographer Snaps by Novi

Snaps by Novi

Crochet by Brewer

Happy Doggo

Comfies: A Bold, Comfortable Lingerie Brand

Comfies – Bold & Playful Lingerie Branding for Every Body

Pure Garden – Branding & Label Design

Pure Garden Honey

Crochet Journal Design

The Content Cheerleader

Thrive Auslan

Health Uncovered Podcast by Dr. Mercedes Cook - graphic artwork

Health Uncovered with Mercedes Cook

Mindfulmess with Steph Prem

Colourful positive affirmation cards designed for Inner Sparkle in South Coast NSW.

Inner Sparkle

Popii

Twin Flames

Bec’s Butterflies

Worthy Australia

Zuleika Binte Collection

Ruby Lights

Words to Experience

Seeking Wilder

Ivy Club

Renata & Jackson

Briana & Nicholas

Oceans Automotive

Oceans Automotive

Café One60

Tanvi Wardojo

Tanvi Wardojo

Sistha & Ayaz

Sistha & Ayaz

The Wolf & The Wayfarer

The Wolf & The Wayfarer

Luna & Quartz

Mandala Moods

Mandala Moods

Jo White

Jo White

Mystical botanical artwork created for The Little Ink Pot’s alcohol ink pot range.

The Little Ink Pot

Bo & Ho jewellery brand refresh featuring an illustrated goddess sitting on a crescent moon.

Bo & Ho

follow along my adventures on Instagram

Serving looks, logo suites and unsolicited advice Serving looks, logo suites and unsolicited advice about file formats. 💅🏼

Because looking heavenly is one thing, but having a logo that can scale to the size of a billboard without turning into a pixelated mess? Divine intervention.

You’re welcome. 🪽✨

——

Graphic designer, SVG logo files, vector logo, brand identity design, logo design, Perth brand designer
“Please ignore the logo” “I made this when I fir “Please ignore the logo” 

“I made this when I first started”

“We’re going to get the branding redone eventually”

👀

If you’re adding a disclaimer every time someone sees your branding, you already know there’s a disconnect. 

You’ve built a business you’re proud of – the things you put in front of people should feel like they belong to it. 

——

Perth brand designer, professional branding, business card design, brand identity, business branding
If your business has changed but your branding has If your business has changed but your branding hasn’t, eventually people notice the gap.

Maybe you’ve increased your prices, expanded your services, built a team or started going after much bigger clients – but you’re still showing up with the
identity you made when you were figuring everything out.

That branding did its job. It got you here.

But what got you here doesn’t always represent where you’re going next.

——

Perth brand designer, business rebrand, branding for established businesses, brand identity design, strategic branding
A taste of Kiwi summer, right here in Perth 🍦☀️ S A taste of Kiwi summer, right here in Perth 🍦☀️

Say hello to @beaus_realfruit_icecream – created for Kiwi couple Kieran and Brooke, and named after their little boy, Beau 🥹

Think real fruit, summer days, a little nostalgia for home and a whole lot of colour.

From the swirly logo inspired by the way real fruit ice cream is made, to the bright summer palette and custom illustrations featuring fruit, jandals and pōhutukawa – every little detail was created to make Beau’s feel fun, relaxed and unmistakably New Zealand. 🩴🌺

Thank you Kieran and Brooke for choosing to work with me on this project, and for bringing a taste of home a little closer. Safe to say this one was an absolute joy to create! 🥝

If you ever find yourself north of the river in the Eglinton area, keep an eye out for their teal van and grab yourself an ice cream or a coffee! 

——

Perth brand designer, brand identity design, food branding Perth, ice cream branding, illustrated branding, Kiwi-inspired branding, hospitality branding, logo design Perth

#PerthBrandDesigner #BrandIdentityDesign #FoodBranding #IllustratedBranding #PerthGraphicDesigner
One brand designer. One greeting card business. One brand designer.

One greeting card business.

10+ years’ worth of things I’ve made.

A concerning amount of stationery.

My emotional support matcha.

And, naturally, the @the_oodie made an appearance.

I wanted these photos to feel less like “professional woman sits at laptop and smiles” and more like a fairly accurate representation of my very colourful, slightly chaotic creative brain.

Safe to say, Novi understood the assignment.

So here’s a small selection because I look cute, my work looks cute, and both @melissagouwdesigns and @kado_bymel deserve their moment.

Anyway, that’s enough photos of my face for one post.

Consider this your warning that these photos will be appearing on my feed for the foreseeable future. ✨

📸 @snaps.bynovi 
📍 @henristudios
POV: you go on a secret solo mission to see your c POV: you go on a secret solo mission to see your client’s new branding in the wild for the first time 🥹🧶

After months of strategy, concepts, refinements and seeing everything on a screen, there is something SO special about finally seeing a brand out in the real world.

Rachel had absolutely no idea I was coming, but I couldn’t resist surprising her at the markets and seeing the new Crochet by Brewer branding in person for myself 🥹

And because today is World Crochet Day, it felt like the perfect day to finally share this little adventure!

If you want to see @crochetbybrewer (and all of Rachel’s very cute crochet creations) in person, she’ll be back at @perthupmarket tomorrow 🧶✨

Happy World Crochet Day, Rachel! So incredibly lucky to have played a little part in this next chapter of Crochet by Brewer 🤍

Brand Strategy + Identity, Crochet Journals + Illustrations by Melissa Gouw Designs

——

#PerthBrandDesigner #SmallBusinessBranding #BrandDesigner #BrandReveal #WorldCrochetDay
Mel - Logo - Teal

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