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Raydar

Raydar

Client: Raydar
Auckland, New Zealand



I was approached by a Creative Copywriter at Raydar to help aid them in the creation of an advertising campaign in relaunching their client – Church Roads, their new Tom wine range. The brief that was provided to me was to bring to life Tom McDonald, the creator of Church Roads with my typographic skill. This was to bring the campaign have a little more of a personal touch to connect to the audience, without losing the premium image. With endless amounts of paper used and a calligraphy pen & ink, the vision was brought to life.


Raydar was only provided with the digital hand written typography they needed for this campaign. I take no credit to the final product of this design i.e. the photography, rendering, graphic layout.

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